As a company committed to “anti-counterfeiting and traceability + IoT + AI +New Retail + Industry Chain”, Genuine Innovative Group is dedicated to providing anti-counterfeiting, big data analysis, and precision marketing solutions for such sectors as product safety and food safety and offers guarantee for product safety for government, merchants, and consumers through “cracking down on counterfeits, protecting genuineness, and preventing marketing malpractices”. Meanwhile, it seeks to build a smart technology new-retail eco-chain through “new manufacturing + new circulation + new retail + new finance”.